Be a Boss & Launch Online

Finally! An online business building service that takes you through the entire process step-by-step at your own pace.

A time efficient, easy, hands-on learning, membership community to get you what you want on a budget!

See Results. Make Money. Get Support. Connect With Peers.


You’ve Been Working for the “Man/Woman” Way Too Long and You Are Finally Sick and Tired Of…

Answering to someone other than yourself.

Living up to and working towards someone else’s dreams & goals.

Busting your bootie off for no extra pay!

You find yourself…

≈ Wishing for weekends that never ended, dreading the early morning alarm clock on Monday morning, not because you can’t get up that early, but the thought of walking into work at “that place” is less than appetizing.

≈ Cringing at the thought that you have to let your boss know way ahead of time when you will take vacation! What if it rains the whole darn time? What if a great deal comes up last minute? What if the forecast for the next 4 days is super hot and sunny, and you just want to take time off NOW?

≈ Spending a good deal of your workday fantasizing about being a #BOSS in your work and life.

≈ Bitter at the fact that you can’t come and go as you please. You don’t have enough time for your friends, family, and all the other awesome stuff you wish you had time to commit to.

You know that you can choose to live with it the way it is or finally get up the courage to make it happen. I’ve been in this place personally, and know the living hell it can be. It reminds me of the the song “Should I Stay or Should I Go Now” by The Clash.

Believe me, “going”, taking that leap of faith, is the best decision I’ve ever made in my life.

Are You Always Asking Yourself These Questions
About Your Life and Work?

► What would happen if I just didn’t show up for work anymore?

► What example am I setting for my kids, settling for something that I am not happy with?

► I wonder how many “sick” days I can take before I get written up or even fired?

► How can I ever have happy relationships in my life when I’m miserable with my work? After all, my work makes up 40+ hours of my week. Unhappy at work = unhappy in life!

► How can I ever get ahead in life when I’m stuck in this dead end job with a salary cap?

► When’s the last time I actually took time out for my friends or some of my favorite hobbies? 

You’re smart! Actually… you’re BRILLIANT! You’re passionate, dedicated, a hard-worker, and have incredible values!

You’re SICK & TIRED of giving all of that awesomeness to someone else on their time and for their pocketbook.

You know that the only way to
get out of this crazy rat-race is to…

Finally become the #BOSS that you are!

You know it! You finally want to be able to…

♥ Take time off when you want

♥ Work on things that matter to you

♥ Make a difference in your life and in the life of others

♥ Have unlimited earning potential! No more asking for a raise.

♥ Work when you want, where you want, and how often you want!

♥ Call the shots! This is your life and no one else should be telling you what to do and when to do it!

Joys In My Life Since Being My Own #BOSS

What will your #bosslife look like?

I know you can’t wait to have all that and even more! This is no laughing matter!

I also know that you’re willing to put in the work to make it happen. After all… you are AMAZING!

There’s obstacles standing in your way!

I know this because I’ve been there, done that, and wore the t-shirt a few times!

I’ve been running my own online businesses for several years now and have done EVERYTHING myself. Yes… everything! Because of this, I’ve encountered all the hiccups a girl could encounter along the way. I’ve also learned to master the online business world and now navigate it with ease.

I’m a down to earth, tell-it-like-it-is girl, so I don’t want to sugarcoat this for you. There’s a lot to learn, BUT… if you are willing to do the work (I know you are), and able to follow easy hands-on and practical teachings, then you will succeed!

It’s soooo worth it and I can teach you how to do it all and best of all, on a solo entrepreneur’s budget! (ie. cheap!)

Reasons You Need Help Along The Way:


There are so many moving parts to creating a successful online business. Web design, advertising, copywriting, video, and so much more. There are courses for everything, but it’s a jungle out there and not easy to find a teacher you love that will give you everything you need. Not to mention the ridiculous amount of money you’ll spend if you take 20+ different courses. Believe me, it adds up fast. (been there, done that)


How do you know what order to do everything in? If you have no clue and you’re looking at all the many moving parts, you’ll totally get overwhelmed and consider throwing in the towel.


Being a solo entrepreneur is amazing for sure (I wouldn’t trade it for the world), but you’ll often find yourself alone and wonder if you’re doing the right thing. Believe me, it’s tough when you don’t have anyone around you that “gets” what you’re trying to do. It’s downright unnerving! My friends were constantly trying to find me a “real job” when I first left my day job. Sheesh!

So you want it more than life itself, but you don’t know exactly what you need, where to get it, how to do it without burning yourself out, and where in the heck you’re gonna find like-minded peeps that share your vision.

Don’t Worry!
I’ve been there and wore out the t-shirt.

This is the exact reason why I’ve created the Launch Academy! An online business community offering you all the online training courses you need to launch yourself online, plus an interactive community that provides you peer and coach (that’s me) support along the way.

Here’s what you get when you join the Launch Academy

Coaching Expertise

My coaching and online business expertise! I currently run a few online businesses and have coached individuals to do the same. Learn from someone that has been through the ropes and keeps up to date with what’s new in the industry.

Specialty Training

Online access to every single hands-on, step-by-step online training I ever put out. Promise!

Mastermind Call

Monthly LIVE calls or mini-trainings to keep you moving forward in your business! (recorded for those that can’t make it live)

Monthly Q & A

Monthly LIVE Q&A  sessions answering the most pressing questions of the month. (recorded for those that can’t make it live)

Monthly Challenges

Monthly challenges to keep you on your toes. Every month I’ll pick a theme or area that people are struggling with to move ahead on and create a challenge to incite action and productivity.

Accountability Program

Accountability partner matchup program. Find someone to connect with 1-on-1 and be even more accountable.

VIP Community

Access to a community of like-minded entrepreneurs that want to achieve success in life and business, just like you! We do this through our VIP private FB group and our member-only Launch forum.

So Much More...

and there will be more as we continue to grow. Promise!

All this for one crazy AFFORDABLE monthly fee


SO… What’s the Launch Academy
and who am I to teach you?

When the student is ready, the teacher appears!

Kay Biz Collage

That’s me! I’m a down to earth, tell-it-like-it-is business woman. I have tons of education and real-life experience in the techie, teaching, and coaching world.

I currently run a coaching business (this one), and an online yoga, fitness, and wellness membership site. I host workshops, speak professionally, and podcast. Best yet… I keep it all under control and do-able!

What makes me unique is that I’m also a holistic health coach. I’m trained to and practice living my best life yet in all aspects of my life.

My goal is to teach you to run a kickass online business while at the same time flourish and grow in other areas of your life. After all, life is about more than just work and money!

Launch Grey


Coaching & Advice That’s On Point

A Community of Like-Minded Peers You Won’t Find Elsewhere

Step-by-Step, Hands-On Trainings Up-to-Date with the Online Industry

Coaching Advice
That’s On Point

As you grow in business and in life!

In addition to all the trainings, you get access to my personal coaching advice. I’ll be active daily in our private group and member-only forums, answering questions along the way.

I’ll also be hosting a monthly live mastermind call that will cover key points or even mini-trainings for things people are struggling with.

In addition, a monthly live question period will be hosted to answer the most pressing questions of the month.

You also get access to all of your peers. As the group grows, so will the knowledge base that you can take away from.

My goal is to see you achieve yours! To see you succeed in the online business world and in your life.

I can’t wait to hear about what your business is and how I can help!

Join the Launch Academy and let me know about it now!

A Community
to connect with.

Trust me… connecting with like-minded people is crucial in this business!

This online community will allow you to reach into a bank of knowledge that is always growing.

Hitting a rough spot on your business journey? Why not lean on your friends in the community group?

Need an accountability partner? Find one here and move forward in your business faster than you can imagine.

Training That Matters
from Start to Finish

I’ve thought of everything from A-Z!

In this program you’ll get access to everything you need to launch your online business. Not only that, but I’ll give it to you in a sequence that makes logical sense!

There’s no need to learn how to create Facebook ads before you actually know what your business is, what exactly you’re going to sell, and obviously, get a website up and running. Right?

This program has the complete beginner in mind and will teach you step-by-step, in a hands-on format. You’ll get videos to watch, worksheets to work through, and of course your monthly calls and the community to help you along the way.

Not 100% clear on your business idea? I’ve got you covered.

Need to build a website, but can’t afford to hire a designer and developer? I’ll teach you exactly how, step by step.

Not sure what to put on your website so that it looks professional? Done!

What about Facebook ads, all the social media platforms, live video, copywriting, webinars, creating your products, and the list goes on?

Not to worry… I’ve got you covered there too!

The Launch Academy will help you achieve success, save you tons of money, and help you be productive and stay on track.

Think of it as the GPS that gets you to where you want to go as fast as you can without getting hurt!

Trainings Offered in the Launch Program
(our library is constantly growing)

Each one of these modules can have multiples mini-sessions within them. They contain training videos, worksheets, and much more.

dates are subject to change

Available September 1

Not clear on your business idea or don’t even have one yet? No problem! I’ll help you figure it all out with these awesome brainstorming and idea generating exercises. You’ll be an online business guru before you know it.

Available September 1

How can you get to your destination if you don’t know what it looks like? This module will help you figure out your big picture and teach you how to reverse engineer the whole thing so you can get there safely.

Available September 1

You are your brand! What does it look like, sound like, act like? What is your tone, your writing style, and so much more. What real image of yourself do you want to put “out there”? These exercises will help you figure it all out.

Available September 12

Learn step-by-step, how to create a professional looking website using the best premium theme on the market. The same one I use for my sites. You’ll learn exactly what pages you should have on your site, and set up the ecommerce part of your site.

Available September 26

  • Creating your ideal audience
  • Mailing lists
  • Email marketing software providers
  • When to contact your list
  • Opt-in, Freebies, Calls to Action
  • Creating your first freebie
  • Integrating opt-ins on your website

Available October 17

  • Figuring out the exact products to sell that your audience wants
  • Method of delivery of your product
  • Pricing your product
  • How to sell your product/service
  • Creating your digital product

Available October 31

  • Setting up your
    social media platforms
    Facebook, Twitter, Instagram, Pinterest, YouTube, Periscope
  • How & when to use your social media platforms

Available November 7

Learn how to deliver words that get people to take action and become a follower, subscriber, and paying customer.

Copywriting is one of the most essential elements of effective online marketing.

Available November 21

Facebook ads is one of the best and most cost effective ways for paid advertising. Learn the basics and target the exact customers that you are looking for.


Available December 5

Every time someone signs up for a freebie, they should be sent to a professional looking landing page. In this module, you’ll learn how to create them yourself, hook them up to your newsletter provider, and start building your list like a pro.

Want an easy way out? I’ll also be suggesting paid services that can make your life just a little bit easier if you wish.


Available December 19

Learn the basics that you need to know for creating webinars that convert viewers into subscribers or buyers. I’ll teach you, what you need to say, when to say it, and what tools you can use to create a professional looking webinar with ease.


Available January 2

Create sales pages (just like this one) that turn visitors into buyers. I’ll teach you the basics of what should be included on your sales page and how to figure out what your future client actually wants.

Early 2017

You’re already blogging, but are you doing everything you should be doing? Are your keywords on point? What about your SEO, so that you rant properly on Google? Are your posts too long or too short? Are people interacting with and sharing your posts? Learn all the basics of blogging in this module.

Early 2017

If you’re not using live video in your online business, you’re missing out on a whole lotta good stuff and customers! In this module, you’ll learn how to use the two main live social media platforms, and most importantly how to use them in your favour.

Early 2017

3, 5, 7, 14, 21 day challenges! No matter the length of them, they can ramp up your list and attract new clients. Learn the basics of how to run challenges and attract your ideal clients.

Early 2017

People are opting in to your freebies, but are you keeping them engaged after the fact? In this module, you’ll learn how to create a sales funnel (ie. a series of emails) to get your potential clients to buy.

Early 2017

Free Facebook groups are all the rage in engaging your audience in a community setting. In this module, learn all the tips and tricks to running a successful group.

Early 2017

Podcasting is another great way to provide free content to your audience and promote yourself at the same time. Learn the basics of setting up a podcast and get your own “radio show” on air in no time!

Early 2017

If you’re creating courses, chances are you’ll need some video aspects. Learn the basics of recording yourself on video, recording your computer screen, and what equipment you’ll need to make it all happen and look professional.

Hungry for more? I’ll be launching advanced versions of many of our 101 series trainings. Stay tuned!

Get It All Done In One Place
and stay sane doing it

Seriously! Why would you want to be running all over the internet to find all the different moving parts that you need without really knowing exactly what it is you need and where to get it?

In the Launch Academy, I provide you with everything you need under one roof, including all the extra support available through our monthly calls and peer community network!

Get it done well, on a budget, and with the support that you need!

Join TODAY for just $39* per month

(plus a one-time signup fee of $169)

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*The Launch Academy is in its startup phase. Modules are being rolled out on an ongoing basis according to the schedule indicated above. Because of this we are currently offering the program at a huge discount. Once all of our modules (minus advanced ones) are complete, we will be increasing our fees to $69/month with a $169 signup fee. This is a huge savings for early adopters of this program! A yearly discounted option is also available.


Kay has been there for me every step of the way.

From email marketing, blogs, setting up my website, the list goes on and on.     

Building an online business can be a overwhelming at times, but Kay knows what she’s talking about and puts it all into perspective for me.

She has an abundance of patience with me and I plan to apply these teaching skills to my online training.

Kay, “YOU ROCK”! I’m lucky to have you as a coach and teacher!

Roger Leblanc, NCSF Personal Trainer

I’ve worked with Kay as a mentor for almost a year now.  

I struggle with following through and organizing my business.  

I needed accountability and someone to help me with structure.  

Kay helped me set goals and knowing that she would follow up with me enabled me to complete things I never would have before.  

Her plug and play system worked wonders for me!

Courtney Sudsbury


Hey there!
I’m Kay Pitre, your coach…

I’m the main gal here at the Launch Academy!

I’m a success coach for online entrepreneurs (and a few other things too), and my mission is to help people just like you, launch their businesses online from scratch. If you’re a beginner at all this stuff, then I’m your girl!

I run a few successful online businesses and am finally living the life of my dreams! But… believe me, it wasn’t always this way. For years, actually, most of my working career, I was never satisfied with my work (and at times, my life).

5 years ago, I finally turned my life around and started living it for me and no one else! I’ve never looked back. I re-invented myself, built on existing skills, added new ones, left my 10+ year job with the federal government, and launched online!

Not one day goes by that I regret the changes I’ve made. Not one! I do what I want, when I want. I’m in control of my income (limitless possibilities), my time with family, when and where I want to work, and the list goes on!

The best part is that I LOVE getting up in the mornings. I am so pumped at the thought of getting up, running my business and helping others live their best lives yet in business and in other parts of their lives! IT ROCKS!

I have over 15 years of business experience, have tons of techie education and experience, and I’m a coach, speaker, and teacher in my current work.

Not only that… I’m also a certified holistic wellness expert. What does that mean for you?

It means that I know how to have a successful business AND live well in all other areas of my life. It means that I can teach you to have that same balance in your life. That’s something that you won’t find anywhere else!

Did I mention that all the work, from start to finish, has been done 100% by me? No web developers, no copywriters, no ads experts, no one. I know how to do it all, which is why I’m the girl to show you how to do it and do it on a budget!

The Launch Academy is the BEST DEAL going!

– All of the hands-on trainings in the Launch Academy and any new ones I add in the future ($2000+ value)

– 2 Live calls a month with me (don’t worry, they get recorded). (This alone is a $500+ value)

– An amazing and constantly growing community of like-minded peers that all bring something different to the table. This community is like a family. Grow and learn with it.

– A step-by-step program to start from scratch and start earning an income worth having and living the life of your dreams. (Priceless, in my opinion!!!)

All this for only $39 a month.

Don’t let what you can’t do interfere
with what you can do. Start now! –


The Launch Academy was created
with You in Mind

You’re busy… I totally get it! Honestly!

When I first started out, I was working a full-time day job, studying to be a certified yoga teacher, studying to be holistic health coach, building my business on the side, and running a household as a single mom with a super busy and active teenager that plays competitive sports!

But I did it and you can too!!!

The key was finding programs that allowed me to work around my schedule, at my own pace, and carried my values and goals in mind. To top it all off, they had to be budget friendly!

That’s why the Launch Academy is for you! I’ve designed it the way I needed it to be when I was just starting out!

→ Work at your own pace! There are no deadlines! The material is there for you to use anytime.

→ Follow the modules in logical order and make sure you’re not putting the cart before the horse. Everything is provided to you in the order it should be in.

→ Want to keep extra motivated? I’ll provide monthly challenges to keep you on track.

→ I’ll show you what to do, how to do it, and exactly what tools you should use along the way. No more trying to sift through hundreds of different tools wondering which ones are the best bang for your buck.

→ In all the courses I’ve taken to turn my life and biz around, the best ones all had a community I could take part in. At times, it was the only thing that kept me going! That’s the exact reason I’m including a VIP community in the Launch Academy just for you!

There are No Shortcuts
when it come to SUCCESS, but…

There are better roads to take to get to your final destination and that’s where I come in to help!

Running a business is hard work. Work that only YOU can put in (and I know you will).

The best part about it all is that it’s totally worth it!

I can’t wait to help you on your journey to success!

What are you waiting for?

Join TODAY for just $39* per month

(plus a one-time signup fee of $169)


Frequently Asked Questions

Who Is The Launch Academy Really For?
If you’re just starting out in your online business venture or need a “do over” in your existing business, this program is probably for you.

If you are unsure where to start and needs guidance and coach and peer support, this program is for you.

If you work well by following online instruction and by learning by doing (hands-on learning), then this program is for you.

This program is created for small businesses generally with one business owner (solopreneurs).

Note: a small business does not mean small income possibilities. ?

What is The Start Date?
There is no start date. This is an ongoing subscription membership program. Join now, get access as long as you are a subscribing member. Work at your own pace and watch your business grow!

Will I need to buy extra stuff to make this all work?
All businesses require investments in tools. Running an online business is no exception.

This course is focused on coaching and teaching you how to run the business.

Along the way, suggestions will be made for tools and software that you will need.

The program is created for the small budget conscious entrepreneur. Free options are provided when possible. For the most part, I will recommend the tools that I use in my own business.

Running a successful online business doesn’t have to cost you a fortune. I’m living proof of that.

I take every means necessary for you to run your online business as frugally as possible without cutting back on the professional quality of your business.

Examples of additional costs include: domain name, web hosting, premium theme, some premium plugins, email marketing provider, etc.

Compare this to paying rent, purchasing physical products for inventory, etc. and the costs are minimal in comparison.

What if I miss the live calls?
Not to worry! Yes… monthly calls will be live, however, they will be recorded and available to you afterwards in case you want to listen to it again or if you can’t make it to the scheduled time.

What if I have a general idea of what my business is, but I'm not 100% on the actual products I'll be selling?
We will go through a few different exercises that will allow you to narrow down what your business is and eventually what the exact products/services will be that you will sell on your website.

So just because you are not clear on your idea now, doesn’t mean that you can’t be with our help.

Can I get 1-on-1 coaching with Kay? Is it included in this course?
This is a group coaching program. Kay is available within the private group and on the monthly calls. This does not guarantee that all questions will get answered. The private group is for peer and coaching support. Kay will check-in on the group a few times a day and answer as many relevant questions as possible.

If you wish to have 1-on-1 coaching, Kay does have coaching 1-on-1 coaching services available outside of this program.

How many hours a week do I have to commit to this?
This is a tough call! It all depends how fast you learn and how committed you are.

Some modules may go faster for you than for others and vice versa.

I would suggest setting aside 5-10 hours a week. That said, the program is yours for as long as you are a subscribing member and you can come back to the modules and trainings at any time.

What if I already know some of this stuff?
There’s always room for improvement! Sometimes I go through trainings several times and learn something new each time.

If you feel like you know most of it, then this might not be the program for you.

What if I don't plan on doing all this work? I want to hire people.
That’s ok! In time, as you start generating income, you may want to hire people to do some of this stuff.

The great thing is that you’ll already know how to do it and know what to ask for and expect when hiring people

How does the payment plan work?
Payment plans are charged as follows:

Annual Payment: Charged $397 Immediately and billed again every year until cancelled.

Monthly Option: $169 signup fee + $39 billed immediately. Then $39 per month until cancelled.

Failure to make the payments will immediately revoke your access to the program.

Can I share the information with my staff?
This product is for your individual use only. One user per purchase.

Excessive logins will be detected and can result in immediate cancellation of your access to the program.

What about refunds?
We abide by a strict no-refunds policy because of the digital nature of this product (no exceptions) and must be paid in full and on the agreed upon dates according to payment plans.

It is the user’s responsibility to cancel prior to any upcoming billing dates. Failure to cancel in time will not warrant a refund regardless of whether or not the client is paying monthly or yearly. There are no exceptions.

Again, there are no refunds. Please make sure that this program is for you prior to purchasing and to keep track of your billing dates.

There will be no partial or prorated refunds of any kind.

Is this for men and women? What about my age?
If you’re old enough to legally start a business and are dedicated to the task, you’re welcome to join!

This course is for all genders! Business success is available to everyone!

Can I promote myself in your course?

Any attempt to promote yourself, your website, your products, etc. can result in the cancellation of your rights to access this program.

If you’re unsure about making a post in our private group, then please clear it with me first.

Rules of conduct for our private Facebook group will be posted in the group when it’s made available to you.


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